ANZ has today launched a new iPhone application that gives property buyers the ability to search for properties for sale and rent by simply pointing their iPhone at the property.
ANZ Property Tracker uses ‘augmented reality’ technology and works by overlaying property information such as the current selling price, number of bedrooms and bathrooms, and sales history where available onto the real world experience of being in front of the property.
The bank's head of retail marketing Paul Riley said anyone who’s ever bought a home knows how much time is spent searching for the right property, getting finance in order and making a purchase.
“ANZ Property Tracker gives people the information they need from their iPhone to quickly determine if the property they are interested in is within reach, and who to talk to at ANZ to turn their property dream into a reality.”
The bank's i-app launch follows hot on the heels of CBA's property i-app, which was unveiled at the beginning of August.