The Perth market is set to add another string to its investment bow, with $1.2 million being poured into tourism investment by the State Government.
The funding will be spent over two years to help aviation and market development, with particular focus on attracting intePerth is set to add another string to its investment bow, with $1.2 million being poured into tourism by the State Governmentrest from the Chinese market, according to tourism minister Kim Hames.
“This boost will build on the success we had with this program during 2011, which contributed to a 57.5 per cent increase in visitors from China,” Dr Hames said.
“It is crucial we continue to market WA internationally as the high Australian dollar and low airfares out of Australia mean the tourism industry needs Government assistance to prosper,” the Minister said.
The seven per cent growth in international visitor numbers last year has inspired confidence in the industry, with WA having finalized direct flights from China’s third biggest city, Guangzhou.