5 tips to maximise your portfolio's potential

By Chris Gray

Anyone can start building a property portfolio, but not everyone knows how to keep getting the best out of it.

Blogger: Chris Gray, CEO, Your Empire 

It's often hard knowing where to start building a property portfolio. But once you get started, how do you know if you are on the right track?

Building a property portfolio can be a lifetime’s work, so it is essential that you know it’s performing the best it possibly can as it grows. When I started, I had an initial $35,000 deposit and, with some helpful advice, I have turned it into an extensive property portfolio that allows me to keep investing and enjoying the lifestyle benefits. 

Here are my top tips on having a property portfolio that’s working as hard as possible for you.

1. Know your options 

I always tell people to hold off physically looking at properties until they have a clear idea of what they want to buy. The first step in the investment process is to really understand what, where and when you should be buying. Are you investing for positive cash flow or capital gain? Should you buy a house or a unit? New or second hand?

You may find that what you think you want is the opposite of what you really need. Do some research: read books, invest in seminars and speak to as many people you can to help establish your needs. Then compare the pros and cons of each option. This will take time, but researching thoroughly first is better than making a poor investment purchase and not realising a return for five to 10 years.

2. Look beyond your doorstep

Investing on your backdoor is often a safe option as you’re more likely to understand what’s in demand and what properties could offer value. But it’s a good idea to look elsewhere if you don’t live in a great area for rental yields or capital growth.

Looking further afield can allow you to target better areas, or diversify your portfolio. Be careful though: it’s much more challenging to gain an understanding of property markets interstate and overseas, so do thorough research and consider getting expert advice.

3. Do thorough research

The key to making above-average profits in property is more research: to become an expert in the area you’re buying in and the types of properties you’re investing in. For most us that means hitting the streets and comparing literally hundreds of properties.

Building a good relationship with agents and property managers will give you inside knowledge on what rents well and what could be a good buy.

4. Work out the risks and rewards

There’s no one-size-fits-all strategy. I recommend you work out the pros and cons of your strategy and then see what you can do to reduce your risks and increase your profits.

Make sure you’re fully insured and have plenty of cash buffer. Renovating will also help to increase the property’s equity and attractiveness to potential tenants.

5. Get expert help

Learning from an expert is always quicker and cheaper than learning from your own experience, so invest some time and money into double checking your strategy, the numbers and what properties you are after.

If you’re serious about wanting an outstanding property portfolio, surround yourself with your own team of experts: accountants, financial planners, property valuers, building inspectors, strata inspectors, builders, and maybe even a buyers’ agent.

Read more: 

EXCLUSIVE: The 6 week property transformation - episode 3 

What type of investment property should I be buying? 

How to master the buy-and-hold strategy 

7 reasons you should be investing in Australian property 

Exclusive series: The 6 week property transformation - episode 2.2 

Exclusive series: The 6 week property transformation - episode 2

About the Blogger

Chris Gray

Chris Gray

Chris Gray is CEO of Your Empire, a buyers agency which builds property portfolios for time-poor people – searching, negotiating, renovating and managing property on their behalf.

Chris’s team buys 1-2 properties a week and often spends $5m+ a year renovating on other behalf, providing a unique insight into market conditions and buyer and seller sentiment. Chris hosts “Your Property Empire’ each Monday on Sky News Business channel, where he interviews various heads of property research companies and major industry figures. Chris is a qualified accountant, buyers’ agent and mortgage broker.

For more information visit www.yourempire.com.au, www.chrisgray.com.au and follow Chris on Twitter: @ChrisGrayEmpire 

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