‘List now and beat the pack’

By Tim Neary

Investors thinking about selling soon are smack in the middle of the in-between zone. List now for a middle-December auction — or wait, let Christmas go on, and then hit the market in the New Year?

Well-known auctioneer and real estate guru Tom Panos said it’s best to do it now.

“What you want to do is you want to beat the pack,” Mr Panos said on Sky News’ Your Property Empire.

“You want to list your property on the market, even if you don’t do a hard campaign. What you do is actually get it listed, have first move advantage over the other agents and the other vendors in the New Year.

“Make sure you have your photos, your video, and potentially have your auctioneer booked too.”

Mr Panos said it is always best to be on the market in isolation, not in competition. He also said that there is always a surge of buyer activity in January, adding it’s the month that gets the most views on

“So what we are saying is, there won’t be many properties on the market in January. There will be lots of buyer enquiries there, so have that first mover advantage.

“So I would be talking about activating the process with your agent, even if you don’t start the full-on marketing until later on in the New Year.”

Mr Panos also said it sometimes happens that an interested buyer could “walk in” just before Christmas, and make a good offer.


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‘List now and beat the pack’
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