Research

3 pillars for ensuring success in the short-term rental market

By Bianca Dabu
Success

Some property investors are starting to look into the short-term lease strategy as the next step in their property investment journey, but as it is a somehow new field in the vast landscape of property investment, many remain reluctant to jump into the short-term rental market.

Quirin Schwaighofer and Sabrina Bethunin of MadeComfy—an end-to-end service provider empowering property investors to maximise their returns by leveraging online platforms in the short-term rental space—said that first and foremost, investors must conduct a thorough analysis of the exact location of their property.

"You should identify that there [are no] oversupply of properties available for short-term rental and that this seasonality doesn't impact significantly the return of your property," Sabrina said.

The business partners share their "three key pillars" for identifying if the short-term rental strategy is the best route to take in one's property investment journey:

1. Good location

A good location ensures a strong return, Quirin says.

He explained: "You can't change the location once you buy it, so make sure that the location has a strong return on short-term rental. And there's data you can look at—that's something we usually provide."

2. Attractive property over empty property

Short-term rentals are all about the property's aesthetic appeal and properties that appear "nice, funky, and quirky" often get the most number of rentals.

"Make it really attractive... It's not about just having an empty property—it's about mak[ing] it really look nice, funky, quirky. Something different to hotels and something that stands out and makes people to click on your listing, and then want to stay in it so people can start to dream," Quirin said.

3. Providing amazing guest experience

Having to deal with different people's expectations in a short amount of time might be the point where property investors deem the short-term rental market too stressful for them. This is where management companies such as MadeComfy come into the picture—to ensure that guests enjoy their stay well enough to make them come back or, better yet, get them to recommend the property to their friends who are traveling to the same area.

According to Quirin: "What you see in most short-term rental platforms, reviews are almost everything. So whilst it's great to have a good location, a great looking place, you need to also provide the experience to the guests so they'll leave a great review, even come back, and make sure that your occupancy and your rates that you can achieve are on the higher side."

 While there may properties that could be exceptions to "low-season" months, Smart Property Investment's Phil Tarrant still advised investors who are looking into exploring this new market to "have plenty of buffers."

"I can double my income in summer months. But it means in winter months, I need to make sure I've got plenty of buffers in place or good cash management so I can still pay my mortgage during those periods," he said.

Sabrina concluded: "I will invite property investors to explore the additional opportunities they have in the market to optimise their property portfolios, and see how also including short-term rental properties in their portfolio they can improve returns and improve the yield of their investment properties."

Tune in to Quirin Schwaighofer and Sabrina Bethunin's episode in The Smart Property Investment Show to know more about their insight into the key differences between short-term versus long-term rentals, as well as how property investors can ensure they’re getting the most out of their portfolio.

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podcast

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A softening market can be a difficult time for a property investor with finance approval tightening and property capital growth slowing, and while many real estate agents are also feeling the squeeze McGrath Brighton Le Sands' Bill Tsounias claims it is simply the market returning to normal.

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In this episode of the Smart Property Investment Show, Bill joins host Phil Tarrant to share his thoughts on the current Sydney property market, and to share the shifts that he has seen in house and unit sale prices following their worst quarter in the past decade.

Bill will unpack why properties are spending longer on market, share what he believes property investors are doing wrong when trying to sell their properties and share the secrets to getting the best out of a real estate agent and an auction in the current softening market.

If you like this episode, show your support by rating us or leaving a review on iTunes (The Smart Property Investment Show) and by following Smart Property Investment on social media: FacebookTwitter and LinkedIn.

If you have any questions about what you heard today, any topics of interest you have in mind, or if you’d like to lend your voice to the show, email [email protected] for more insights!

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AREAS MENTIONED:

Revesby
South Hurstville
Sans Souci
Strathfield

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Gavin Kemp and his now-fiancé bought their first property together after only six months of dating. They weren’t even living together at the time. Now, two years on, the pair have bought five properties, sold two and have a solid plan in place for their ongoing property journey. 

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In this episode of the Smart Property Investment Show, Gavin joins host Phil Tarrant to discuss how he chose the locations where he decided to invest and how, due to the initial lack of education (something that he now values highly), he lost money on his first two investments.

Gavin will share his thoughts on the current property market, reveal the people who he has leaned on throughout his property journey and discuss why his strategy employs a zero procrastination rule.

If you like this episode, show your support by rating us or leaving a review on iTunes (The Smart Property Investment Show) and by following Smart Property Investment on social media: FacebookTwitter and LinkedIn.

If you have any questions about what you heard today, any topics of interest you have in mind, or if you’d like to lend your voice to the show, email [email protected] for more insights!

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Redcliffe
Port Macquarie
Loganlea
Launceston
Raceview

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A joint property portfolio before they were even living together
object(stdClass)#1289 (52) {
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  ["title"]=>
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As the investment market tightens are you looking to learn something that will help you realign or readjust your property goals? In this episode of The Smart Property Investment Show, first time on the podcast Lisa Porter joins host Phil Tarrant to talk about the gems and wisdom associated with her modest portfolio of ‘only’ six properties.

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Listen now as Lisa and host Phil Tarrant discuss how her property journey started in the UK, with the purchase of a rough unit in a lower-socio suburb of South London. Lisa breaks down how that first purchase provided her greatest lesson, one she still applies today - turn off the noise, don’t worry too much about the peripheries and just get on with it.

The pair also discuss how property has given Lisa so much extra value in her life, not just building an asset base and heaps of enjoyment, but it also how it changed the trajectory of her career. Women, she says, shouldn’t be fearful of being proactive and taking control of the direction of their family’s financial future.  

 

If you like this episode, show your support by rating us or leaving a review on iTunes (The Smart Property Investment Show) and by following Smart Property Investment on social media: FacebookTwitter and LinkedIn.

If you have any questions about what you heard today, any topics of interest you have in mind, or if you’d like to lend your voice to the show, email [email protected] for more insights!

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Walking and talking property investment with Lisa Porter – therapy, empowerment, education and inspiration

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