When is the perfect time to buy property?

By Cameron Micallef 06 March 2020 | 1 minute read

Property investors are being advised the perfect time to buy property does not exist, with investors encouraged to use smart property strategies instead of waiting.

Simon Cohen

In a recent discussion on the latest podcast on the Smart Property Investment Network, The ReasonCohen Handler director and co-founder Simon Cohen explained the challenges for investors trying to get into the market. 

“The reality for me is there is never a right or wrong time to buy. You can’t pick the top, you cant pick the bottom,” Mr Handler said.

“If you could bill, Id be drinking champagne on an island in the Maldives right now, but Im not. The reality is, I think theres going to be plenty of opportunity and I think you make money when you buy and if you hold it, if you renovate it, whatever you do.”

Instead of trying to find the perfect time to buy, investors should be looking to make their money on the deal, as the property adage of “you make your money when you buy” holds true.


“For me, it is the price you pay when you buy your home. If you buy it well or if you buy with opportunity, its always going to go up. If you overpay at the beginning, its going to take many, many more years longer to catch up to fair market value and then many years longer to actually increase in value. If you can buy it at the right price in the beginning, youre going to be ahead of the game from day one,” Mr Handler continued.

The property investor explained the importance of doing research instead of trying to time a market, otherwise risking becoming a schmuck. 

“A schmuck is just someone who thinks theyve got the upper hand without the competitive advantage. Im the schmuck whos going to go to auction and just pay more than anyone else to win it, to get it,” he said.

“I think if you dont understand what things are valued at, if you dont have a competitive advantage, you dont have a competitive edge, then you’re just another schmuck.”



Property refers to either a tangible or intangible item that an individual or business has legal rights or ownership of, such as houses, cars, stocks or bond certificates.

When is the perfect time to buy property?
Simon Cohen
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