How to buy a property without a price guide

tony coughran

How to buy a property without a price guide

By Tony Coughran | 14 April 2015

Tony CoughranDetermining what you should actually pay for a property is one of the biggest challenges of investing. Here are four tips to help you determine what it’s really worth.

 Blogger Tony Coughran, VFM Property Advisory 

Understanding the value of a property can be your most important negotiation tool when buying. In November last year, the Queensland government abolished price guides on auction properties in an effort to stamp out underquoting. Outside of Queensland, many buyers are feeling frustrated, missing out on properties that sell far above quoted price guides.

Most buyers only ever buy one or two properties in a lifetime.

As a certified practising valuer, I know that determining what a property is worth can be a difficult task even for the most seasoned professional.

Failure to do the proper due diligence, will leave buyers either missing out or seriously overpaying for a property that will take years to achieve a return on investment.

Here are my tips for determining what a property is worth:

1. Know the neighbourhood

Make sure you narrow your property search to three suburbs. By limiting your search, you will be better able to understand the suburb, planned infrastructure and better streets.

2. Don’t compare asking prices

Don’t compare private treaty asking prices in the area. Only compare factual sales data. Make sure you are comparing like-for-like houses and personally view the homes that have recently sold.

3. Value the property as it is today

Make sure you value the property in the current market, not what it might be worth in the future. Many people overpay for property by factoring in the unrealised returns based on possible renovations or capital growth. This only eats into your profits.

4. Consider qualified advice

How qualified is the advice you’re listening to? Don’t just talk to your local real estate agent, consider engaging a professional to conduct a fair market valuation. 

These are very different to your local real estate’s CMA which is just a computer generated report estimating what a property could possibly fetch based on historical sales data.

Understanding what a property is worth can be your most powerful negotiation tool when buying property. Don’t miss out or regret poor judgement simply because you weren’t informed.




Property refers to either a tangible or intangible item that an individual or business has legal rights or ownership of, such as houses, cars, stocks or bond certificates.

About the author

Tony Coughran

Tony Coughran

Tony Coughran is an experienced valuer, tactical negotiator and respected property advisor with leading Gold Coast buyer’s agency VFM Property Advisory. A Certified Practising Valuer, Tony has been valuing Gold Coast property for the past 15... Read more

Contact this Blogger Immediately

How to buy a property without a price guide
Tony Coughran
spi logo

Get the latest news & updates

Join a community of over 100,000 property investors.

Check this box to receive podcast updates

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.