The ‘nitty gritty’ of property economics catching out property investors

By Reporter 17 July 2019 | 1 minute read

One buyer’s agent is “constantly amazed” by the ongoing misconceptions in property investment about the underlying economics that dictate what a good buy is – and has revealed how to get it right. 

Property investment

For Propertyology’s Simon Pressley, the economic makeup of each town and city drives its value and appeal, and this fact is often skated over by buyers obsessed by upcoming infrastructure developments or federal investment. 

While infrastructure, for example, is a key driver of value, it is virtually meaningless if the economics of a locale are not ideal. 

For example, various regional towns are what Mr Pressley called “one industry towns”. They will often have popular town centres, good roads, schools and hospitals – but their population will be seasonal if the industry driving the local economy is based on agriculture, for example. 

As such, in areas like this, the outlook for key industry sectors has a direct impact on housing. 

“Instead of obsessing over population growth numbers and community features and benefits such as trains and schools, much of my day, every day, involves the nitty gritty of property economics,” Mr Pressley said. 

“It constantly amazes me that an overwhelming majority of people fail to understand that the key to understanding the property market lies in understanding the economic makeup of each town and city,” he said. 

[email protected] 





Property refers to either a tangible or intangible item that an individual or business has legal rights or ownership of, such as houses, cars, stocks or bond certificates.

The ‘nitty gritty’ of property economics catching out property investors
Property investment
spi logo

Get the latest news & updates

Join a community of over 100,000 property investors.

Check this box to receive podcast updates

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.