Buying property unassisted? You need a strong strategy

By Grace Ormsby 21 September 2021 | 1 minute read

If you’re competing against someone who’s got a buyer’s agent in their corner, you’re at a disadvantage, according to two industry leaders.

Buying property

Ben Handler, the founder of Buyer’s Agent Institute, has reflected on comments made by InvestorKit’s Arjun Paliwal, who had said it’s so difficult to buy in the current marketplace without a buyer’s agent on your side.

In conversation with Smart Property Investment, he said Arjun’s point was “spot on”.

“If you’re not getting represented by a buyer’s agent, you have to acknowledge and understand that you’re competing against someone who’s got a buyer’s agent in their corner,” he said.

From Mr Handler’s perspective, “if you’re trying to run around in this market, as just a normal buyer, thinking you know what you’re doing, and thinking that you’re just going to get a good deal, I think that you need to think again.”


Highlighting that the current market is a seller’s market, and that there are people out there who are still trying to transact, Mr Handler said it can be risky to buy right now.

“You’ve got to weigh up: what happens if you’re on the market in two months from now? What does that look like to your budget? What does that look like to your requirements, and what you want to achieve?” he said.

Reiterating that it is “crazy competitive”, Mr Handler conceded it is very difficult to buy – “and there’s a high chance that if you get it wrong, and it turns, you are going to be most likely screwed, because you’re paying at a very high price”.

While that’s often a risk investors are taking, Mr Handler has expressed concern that there are too many unsophisticated buyers looking to buy property right now.

The question is: “What makes them think they’re going to win in this market? What makes someone think, that in the most competitive market we’ve ever had, that they are going to have a good chance of buying a good property, at a good price?” he said.

To avoid taking unnecessary risks, Mr Handler is urging buyers “to be very clear on their strategy, [and] on how they’re going to execute in this market”.

“I don’t think a lot of buyers really consider that,” he mused, before offering up a rhetorical question: “What are buyers doing to get market ready, and to compete in this fiercely insane market?”



An agent is a real estate professional licensed to guide property buyers and sellers with their transactions.


An agent is a person authorised to act as a representative in the selling, buying, renting, or management of a property.


Property refers to either a tangible or intangible item that an individual or business has legal rights or ownership of, such as houses, cars, stocks or bond certificates.

Buying property unassisted? You need a strong strategy
Buying property
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