Port Fairy is a coastal town in south-west Victoria, located about 290 kilometres south-west of Melbourne and approximately 28 kilometres west of Warrnambool.
Situated within the Moyne Shire, Port Fairy had a population of 3,396 at the 2021 Census and is recognised for its maritime history, nineteenth-century streetscape and tourism industry.
The town developed around a historic fishing and trading port at the mouth of the Moyne River and retains many bluestone buildings, cottages and heritage-listed structures from the colonial period.
Commercial activity is centred along Sackville Street and the surrounding waterfront precinct, where cafes, galleries, accommodation venues and local businesses support both residents and visitors.
Port Fairy provides everyday services including primary and secondary schooling, medical clinics, supermarkets, sporting facilities and community infrastructure, while larger healthcare and tertiary education services are available in nearby Warrnambool.
Road access is primarily via the Princes Highway, with regional bus services connecting the town to Warrnambool and other centres across south-west Victoria.
Warrnambool railway station provides V/Line train services to Geelong and Melbourne for regional travel and commuting connections.
The town is known for its strong arts and events calendar, including the Port Fairy Folk Festival, which attracts visitors from across Australia each year.
Outdoor recreation forms a major part of local life, with beaches, fishing, boating and walking tracks contributing to the area’s coastal lifestyle.
Nearby attractions include Griffiths Island, coastal reserves and access to the Great Ocean Road touring region.
The local economy combines tourism, agriculture, fishing, and small-business activity, reflecting the broader economic structure of the Great South Coast region.
Housing in Port Fairy includes heritage cottages, contemporary homes, coastal properties and rural lifestyle holdings on the town outskirts.