Commercial property lands its own listing platform

The new portal comes off the back of the creation of Development Ready back in 2015, which was first founded by Nick Materia out of frustration with the listing websites that existed at the time.

Development Ready first provided a platform for property developers to connect with development site listings and agents, but now, the development of Commercial Ready will enable all commercial listings to be housed on a suitable platform.

According to a statement from Ready Media Group, the team behind Development Ready and Commercial Ready, the new platform will showcase all types of commercial properties, enabling investors to pursue opportunities throughout Australia with an enhanced search experience – which was borne out of feedback from property investors and clients.

Ready Media’s CEO, Nick Materia, said the company had recognised the pain points its agency clients and users are encountering on other listing platforms.

“Our clients have given us reason to believe there is a clear opportunity for a new entrant to rival the commercial portal duopoly, with a deliberate focus on innovation and user experience.”

“Launching a purpose-built and elevated commercial property search engine with Commercial Ready was the natural next progression,” he continued.

According to the CEO, the Commercial Ready portal caters to a more specialised prospective buyer, “who also comes to us for our expert insights and industry analysis”.

Commercial Ready does offer additional data points for agents, “giving them more transparency regarding the quality of buyer engagement”.

Weighing in on the launch of Commercial Ready, Ready Media’s managing director, Rob Langton, said the evolution of the company’s product suite “has always been based on feedback from the agents and developers that use our portals”.

“We believe there is scope for Ready Media to build on its market share and capitalise on the market’s frustrations with the lack of adaptability of our competitors, at a time when the market has largely been required to operate online,” Mr Langton concluded.