Increased domestic demand, stronger repeat business and an additional direct flight have helped propel Hamilton Island’s occupancy rate to record levels.
The holiday destination in Queensland achieved its highest occupancy levels on record in October and November 2013. Visitor numbers also increased by seven per cent in the last quarter compared to the same time last year, largely driven by an additional direct Virgin Australia flight from Melbourne.
Phillipa Harrison, general manager of sales at Island, said the island had registered its strongest repeat business ever and the trend looks set to continue into 2014.
“All our properties have been sitting at over 90 per cent occupancy. We really couldn’t ask for a better result given our maximum occupancy is capped at 98 per cent. The healthy occupancy figures look set to continue delivering high occupancy in December, so we’re looking forward to a very strong performing Christmas period,” she said.
“In terms of our visitor base breakdown, we’re currently witnessing 65 per cent domestic versus 35 per cent international for the island, with individual properties such a Qualia experiencing slightly higher international visitors. International business traveller numbers are also continuing to grow, particularly from the UK, Europe and China.”