Starr Partners real estate group has joined forces with Rates Direct to offer investors and home buyers access to an online home loan comparison tool.
Starr Partners chief executiveDriscoll said home buyers had often had enough of sales people by the time they came to consider what home loan best suited their needs.
As such, he felt a process where buyers could be empowered to do the home loan search themselves, via an online mortgage comparison tool, would be more effective than suggesting a mortgage broker.
“We recognise people do not necessarily like dealing with salespeople,” Mr Driscoll said.
“Some home buyers feel pressured when dealing with a mortgage broker, so this was a step towards easing some of that pressure.”
Mr Driscoll said consumers can browse and compare various home loan products from up to 14 different lenders.
In addition, home buyers can send an enquiry from the Starr Partners website direct to the lending institution, bypassing the “middle man” and accessing reduced rates not available elsewhere, he said.
“With the new Home Loans tool, they will be able to search for home loans in their own time, in one place, and in private.”
“I understand there will always be a place for the mortgage broker and this not an attempt to replace their services, rather it offers an alternative to our clients."
Starr Partners' announcement comes not long after McGrath Limited subsidiary, Oxygen Home Loans, recorded strong growth.