Innovative products attract borrowers

20 JUL 2010 • 2 min read • Finance

New research from independent market analyst Datamonitor has found that innovative product offerings successfully stimulated interest with first home buyers.

According to Datamonitor’s research analyst, Anna Large, banks such as Standard Chartered have enjoyed significant year-on-year growth despite the downturn due to their flexibility and innovation.

The bank created the FamilyLink product in a bid to reward the first time buyers and their family for savings.

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The product allowed family members of a mortgage customer to earn bonus interest by linking their deposit accounts, which can include multiple accounts with a different purpose, such as a savings account for a family member, or a payroll account for an employee.

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