1 minute read

Innovative products attract borrowers

Innovative products attract borrowers

by webmaster | July 20, 2010 | 1 minute read

New research from independent market analyst Datamonitor has found that innovative product offerings successfully stimulated interest with first home buyers.

by webmaster
July 20, 2010


ccording to Datamonitor’s research analyst, Anna Large, banks such as Standard Chartered have enjoyed significant year-on-year growth despite the downturn due to their flexibility and innovation.

The bank created the FamilyLink product in a bid to reward the first time buyers and their family for savings.

The product allowed family members of a mortgage customer to earn bonus interest by linking their deposit accounts, which can include multiple accounts with a different purpose, such as a savings account for a family member, or a payroll account for an employee.

Innovative products attract borrowers
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