New research from independent market analyst Datamonitor has found that innovative product offerings successfully stimulated interest with first home buyers.
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The bank created the FamilyLink product in a bid to reward the first time buyers and their family for savings.
The product allowed family members of a mortgage customer to earn bonus interest by linking their deposit accounts, which can include multiple accounts with a different purpose, such as a savings account for a family member, or a payroll account for an employee.
