Innovative products attract borrowers

By webmaster 20 July 2010 | 1 minute read

New research from independent market analyst Datamonitor has found that innovative product offerings successfully stimulated interest with first home buyers.

>According to Datamonitor’s research analyst, Anna Large, banks such as Standard Chartered have enjoyed significant year-on-year growth despite the downturn due to their flexibility and innovation.

The bank created the FamilyLink product in a bid to reward the first time buyers and their family for savings.

The product allowed family members of a mortgage customer to earn bonus interest by linking their deposit accounts, which can include multiple accounts with a different purpose, such as a savings account for a family member, or a payroll account for an employee.

Innovative products attract borrowers
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