Powered by MOMENTUM MEDIA
smart property investment logo

Innovative products attract borrowers

By webmaster 20 July 2010 | 1 minute read

New research from independent market analyst Datamonitor has found that innovative product offerings successfully stimulated interest with first home buyers.

According to Datamonitor’s research analyst, Anna Large, banks such as Standard Chartered have enjoyed significant year-on-year growth despite the downturn due to their flexibility and innovation.

The bank created the FamilyLink product in a bid to reward the first time buyers and their family for savings.

The product allowed family members of a mortgage customer to earn bonus interest by linking their deposit accounts, which can include multiple accounts with a different purpose, such as a savings account for a family member, or a payroll account for an employee.

Advertisement
Advertisement


Innovative products attract borrowers
default
spi logo

Get the latest news & updates

Join a community of over 100,000 property investors.

Check this box to receive podcast updates

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.