Mastering property negotiation: Why timing and terms matter more than price
Jo highlights the importance of having a clear strategy and being well-prepared, urging buyers to resist pressure to name a price too soon and instead focus on understanding market value, vendor motivations, and competition before making an offer.
She stresses that negotiation isn’t just about price; flexibility, speed, and favourable terms can give buyers a competitive edge, advising buyers to put everything in writing while addressing issues like repairs with tact and professionalism.
Jo explains that being pre-approved and ready to move quickly can make an offer far more appealing to agents and sellers, especially when backed by a 66W certificate in NSW, which signals the buyer’s full commitment with no cooling-off period.
Finally, she urges buyers to do their homework, compare recent sales, and feel confident submitting lower offers if the property appears overpriced.