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VIMG Leads the Way with Lancelin South’s Smart Coastal Vision
Just an hour north of Perth, a quiet transformation is underway, one that changes what people expect from coastal living in Western Australia. Lancelin has long been known for its pristine beaches, relaxed pace and fishing-town charm. But today, it is gaining attention for something else: forward-thinking development that’s meeting growth with intelligence, design, and long-term certainty.
As conversations grow around the future of Australia’s coasts, many towns are being forced to react. But in Lancelin, a proactive story is unfolding. With strong demand from families and investors, increasing infrastructure pressure, and new expectations around sustainability, there is a clear need for something smarter and that is where Lancelin South begins.
More than a new postcode, Lancelin South is an ambitious, large-scale master-planned community that delivers what many coastal regions are still seeking: space, stability, and the ability to grow without compromise. Backed by developer VIMG, it is emerging as one of the most significant new developments in Western Australia and a powerful counterpoint to the challenges facing traditional coastal towns.
One of the most important advantages of Lancelin South is that it is located on elevated land, well inland from erosion-affected zones, and therefore not at risk of coastal inundation now or under projected future climate scenarios. Latest coastal hazard mapping and elevation data confirm that the site sits well above sea level and is excluded from all State Government erosion or inundation risk zones even under worst-case sea level rise projections. This offers rare peace of mind for buyers who want the coastal lifestyle without the coastal risk.
A Vision Grown from the Ground Up
Stretching from the coastal township of Lancelin to Breton Bay, the Lancelin South project spans over 11,000 hectares including more than 8,700 hectares of development reserve land and 1,775 hectares allocated for holiday development. With a striking 21-kilometre frontage along Indian Ocean Drive and located just under 100 kilometres from Perth’s CBD, it stands as the largest landholding in the district. Backed by approvals for 4,000 large-scale residential lots and plans for tens of thousands more, Lancelin South has the potential to become Australia’s first entirely green-powered city, with renewable energy embedded at the heart of its master plan
What sets Lancelin South apart is its depth of planning. Rather than reacting to risk, it’s been carefully positioned inland from sensitive foreshore areas, maintaining the coastal lifestyle without the vulnerability. That positioning unlocks enormous potential for growth, and buyers have responded in kind. Every stage released so far has sold out.
Building for Resilience and Sustainability
But this is more than smart real estate. Lancelin South is designed to lead the way in sustainability, with ambitions to become one of Australia’s first fully green-powered communities. Parks, solar infrastructure, walkable streets and community facilities are embedded into the design. It is a town being built with people, place and energy in mind.
The project’s location offers long-term security from inundation risk while delivering strong investment fundamentals. Its future-proofed civil planning and engineering ensure the community can thrive for generations without facing the costly erosion and repair issues that affect many low-lying coastal towns.
The Developer Behind the Movement
At the helm of Lancelin South is VIMG, an independent Australian development firm whose low-key rise has mirrored the success of its flagship projects. Since its founding in 2009, VIMG has become a versatile force across residential, commercial, industrial and energy development. But Lancelin South is its most ambitious project yet, a statement of what it means to build not just for people, but with environmental resilience at its core.
VIMG is offering a community that may eventually operate on 100% renewable energy, becoming one of the few entirely green-powered towns in the country. That goal, while ambitious, is grounded in its active planning strategy and commitment to clean energy infrastructure. The project’s renewable potential has been cited as one of the most exciting components of the town’s long-term vision.
Photo Courtesy of VIMG
Beyond the Headlines, a Better Coastal Story
Lancelin itself has felt the pressure of erosion firsthand. Council reports and news coverage over the last year have documented the loss of beachfront infrastructure and the need for expensive repair or retreat options. In many cases, the cost of defending the shoreline continues to rise, with no clear end in sight.
Lancelin South offers a different kind of response: a smart, secure, inland location that is naturally protected from erosion and inundation risks. This strategic positioning ensures buyers can invest with confidence, knowing the community is shielded from the threats impacting other coastal towns.
As interest spreads across the eastern seaboard, VIMG’s primary growth market to date, Perth is now a sharper focus. Lancelin South is positioned to serve both locals and interstate buyers seeking value, sustainability, and a second chance at coastal living done right.
What Comes Next
What is rising just north of Perth is the blueprint for a smarter coastal community. Lancelin South is showing that large-scale, sustainable development does not have to come at the cost of lifestyle, accessibility or long-term resilience. Instead of reacting to limitations, it is creating new possibilities, an affordable, energy-conscious town built with intention from the ground up.
Every element of Lancelin South reflects a wider ambition: to build not just where people want to live today, but where they will thrive tomorrow. From its extensive open space and integrated town centre, to its focus on solar power and community-first design, the development is setting a new benchmark for what coastal growth can look like when it is led by smart planning and bold execution.
As stages continue to sell out and interest spreads across Western Australia and beyond, one thing is clear: Lancelin South is setting trends. And VIMG, with its sharp focus on quality, sustainability, and scale, is leading that momentum with purpose.
