Driving your investment dollar further

Thinking about purchasing an investment property? Keep these three top tips in mind…

david johnston

Blogger: David Johnston, founding director, Property Planning Australia

If you haven’t purchased an investment property yet, you still have the ability to get the most important aspect of any investment right. That is selecting a high quality investment asset right from the start. Some of the most important factors you need to consider to ensure you maximise your return on investment around the asset selection are:

1.    Every individual property is different
 Most media commentary suggests or assumes that the property market is one market place and therefore every property ‘product’ performs in the same way. The reality is that every property is unique and therefore will provide different returns over time. Understanding the micro factors of individual properties is vital, especially when most of the information provided in the media is about the macro property environment.
Properties in the same city, suburb, street and apartment block can be completely different and therefore provide different investment returns. Keeping this fact at the forefront of your mind will take you a long way towards making better property investment decisions and make it easier for you  to isolate important information into your decision making process and ignore the less relevant information.

2.    There are critical factors that differentiate outperforming properties
How do you spot the micro factors  to  ensure a superior return on your investment property?  Look at the common elements amongst  properties that have outperformed the market over the last 20, 30 years and so on. Understanding history usually provides us with a greater insight into the future.


Finding  commonalities around historically high performing properties will ensure you select an investment that is less likely to disappoint. Consider what links the properties that have outperformed the market historically.

Some critical factors to assess are the suburb, pocket of suburbs, street, streetscape style, activity in the street.

Architectural style and neighbourhood character, floor plan, land to asset ratio, local amenities, aspect, natural light and access to public transport.    

3.    Seek expert advice

Discuss your strategy with a property planner or buyers advocate who specialises in helping people develop property investment strategies for a living. To be an expert in something we usually need to be focusing on it day in day out. One of the biggest challenges with obtaining advice is actually sorting out how is providing a great advice and who isn’t!

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