Buyer’s agency launches first national TV campaign
Buyers agency InvestorKit’s first national TV campaign marks a strategic move, using prime-time slots and relatable storytelling to connect with everyday Australians and drive property investment.
Leading data-driven property investment firm InvestorKit has launched its first national television campaign to deliver property investment advice in a reinvigorated way.
The campaign, a major milestone for InvestorKit, will become the first national property investment advisory firm to make the leap to prime-time commercial TV.
During the first phase of the campaign, which is already live, a 15-second general television commercial will run during premium prime-time programming until the end of June.
The campaign will air during The Morning Show, The Footy Show, State of Origin, 60 Minutes, Tipping Point, The Hundred with Andy Lee, and The Block later this year.
The commercials will feature InvestorKit CEO and head of research, Arjun Paliwal, who will challenge “everyday Australians to rethink how they grow their wealth through strategic property investment”.
The second phase of the campaign, to air across August and October, will see a 30-second placement during Nine’s highest-rating program, The Block.
Paliwal said the campaign would assist everyday Australians with their property journey in a relatable and accessible manner, as he cited his own experience.
“Before I started InvestorKit, I was just a young guy trying to figure out how to break into property investment. I didn’t have all the answers, just a hunger to build a better future and a deep curiosity for the data,” he said.
“I know what it feels like to be on the outside looking in, wanting guidance but not knowing where to start,” he said.
“This campaign is about being that voice I once needed, relatable, accessible, and real. Property investment shouldn’t feel intimidating or out of reach.
“We wanted to meet people where they’re already tuned in and give them the confidence to start their journey with data, strategy, and expert guidance.”
KYU Media founder, Matt Purcell, said the campaign was designed to “humanise the process of buying investment property”.
“InvestorKit’s approach is backed by serious data, but it’s also incredibly personal, because at the end of the day, it’s about helping Aussies secure their future,” he said.
“His drive to share his success and open doors for others is genuinely inspiring, and we loved bringing that passion to life creatively.”
InvestorKit was the REB Buyer’s Agency of the Year in 2023 and 2024, and is renowned for its commitment to research-led decision-making when it comes to Australia’s housing market.