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Why a winter slowdown can be a wonderland for vendors
While winter typically brings fewer transactions, sellers who enter the market during the seasonal slowdown can find themselves at a distinct advantage.
According to McGrath Estate Agents founder John McGrath, while winter was typically a slower period for real estate, it can be an ideal time for agents who convince their vendors to come to market.
He said the property market was in a state of flux following three rate rises at the start of 2026, and consumer confidence was taking a major hit after changes to negative gearing and capital gains tax discount.
“Unlike last winter, both sellers and buyers are facing the possibility of more interest rate increases this year,” McGrath said.
“Yet, I maintain that winter has plenty to offer vendors wanting to sell.”
While vendors often waited until there was more competition, McGrath said that those who were educated about the process and understood the advantage of listing during the slower period could ensure their property stood out.
He said that vendors could leverage the market's slower pace and capitalise on lower stock levels.
“By sticking to your sales plan while listings are low, your property will have a much better chance of standing out to potential buyers.”
He said that while the colder months may often see less action in the property market, the pool of buyers is often very committed to securing a purchase.
“I’ve said it before, and I’ll say it again: truly motivated buyers will purchase, regardless of the weather. They’ll actively house hunt when other, less interested buyers stay at home or go on holiday.”
“These same buyers are particularly keen to find a home before spring begins; in other words, they’re keen to act quickly on their next purchase.”
By leveraging the dedicated group of buyers who were active over the winter months, McGrath said that vendors could position themselves to participate in the more active spring market.
He said that having experienced the process from a vendor's perspective would give potential buyers an edge and ensure they had the necessary capital to make their next purchase.
“The concern over how much you might be able to afford will largely be gone. And, with your recent sale behind you, you’ll know far more about the overall market and how and what works best for you,” McGrath said.
Additionally, he said that vendors needed to ensure that they weren’t fearful of the slower pace and instead utilise it as an opportunity.
“The next three months will certainly allow sellers to enjoy less competition, committed buyers, and the chance to showcase their property in a way they might not be able to do in any other season.”
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