7 ways to maximise your property’s sale price

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7 ways to maximise your property’s sale price

By Paul Glossop | 17 May 2019

As an investor or home owner, it’s only natural that when it comes time to sell, you are going to strive to achieve the highest sale price possible.

There is no shortage of inspiration out there from TV shows like “The Block” to “House Rules” through to the myriad of online forums that can show you ways to maximise your sale price. But it all comes at a cost, and after working on over 1,000 separate property purchases, I’ve seen my fair share of over-capitalisation.

Below, I’ve outlined the top seven cost-effective and time-effective ways to maximise your returns without breaking the bank:

1. Tidy up your garden and outdoor area

First impressions count, and this is the first part of your property the potential purchasers will see. It won’t cost you too much (just a bit of sweat equity), but it could be the difference between selling your property quickly and enduring months of stress.

2. Give your property a fresh coat of paint

It always baffles me, but, incredibly, most people wont realise that you have just painted your property to make it look fresh and new.

The key is to stick to neutral colours. Don’t get carried away with “trendy” tones or feature walls. Make sure you are appealing to the masses and don’t polarise with any colour choices.

3. Clear away excess clutter

Create open and uncluttered living spaces where possible, and let your prospective buyers use their imagination.

4. Give your kitchen an inexpensive makeover

Kitchens sell homes, full stop; it is often the hub of family life.

Make it warm and inviting, and it could secure you your asking price on its own. A few minor changes to your kitchen surfaces, cupboards and taps and you can bring your kitchen into the modern era.

5. Make sure your bathroom is pristine

Most prospective buyers can look past a slightly older bathroom, but very few will forgive a dirty one. Spend some time attending to small repairs, but more importantly, make sure everything is clean.

If you can stretch your budget, replace the toilet or sink and, possibly, re-grout your tiled areas and replace handles.

6. Make your home ready to live in

Make your home as attractive as possible to as many buyers as possible. Think first home buyers, upsizers, downsizers. Ask your local agent who is the most likely buyer and style the property accordingly.

Create a home that can be moved into immediately without any major renovation – decoration or repair could give your property the edge over others in your area. Imagine what you want from your next property, and try to replicate it to entice buyers with limited budgets.

7. Get the best agent and DON’T compromise

Finding the perfect real estate agent in your area is the most critical aspect to achieving a strong sales price.

Trust me; as a buyer’s agent, I’m looking to find the “not so good” agents to work with as they are typically the ones with no results, minimal local knowledge and small databases of potential buyers.

Be prepared to pay a little more. As the saying goes, “You get what you pay for”.

As the adage goes, “Perception is reality”, and ensuring that you remove as many “I’m not so sure” thoughts and emotions from potential buyers will ensure that you maximise the attention your property receives and ultimately boost your ability to achieve the maximum price.



Property refers to either a tangible or intangible item that an individual or business has legal rights or ownership of, such as houses, cars, stocks or bond certificates.

About the author

Paul Glossop

Paul Glossop

Paul Glossop is the founder and director of Pure Property Investment. Paul has built a substantial property portfolio, focusing on the fundamentals of property investing. He founded Pure Property Investment to enable investors to experience a truly holistic approach to property investment. From the initial consultation to the acquisition of the property, Pure Property Investment is a true partner for its clients through the entire journey. We specialise in sourcing properties Australia wide that are below market value, positively geared and primed for capital... Read more

7 ways to maximise your property’s sale price
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