A simple key to attract buyers to your property listing

Key to attract buyers, property listing, property market

A simple key to attract buyers to your property listing

By Bianca Dabu | 10 April 2018

There are many challenges in selling a property, but there is one secret to reduce your propertys days on the market and ultimately enjoy good returns.

Whether you’re selling in a city market or a regional market, the most important thing to do is set a realistic selling price, according to Propertyology’s Simon Pressley.

He highlighted: “You need to meet the market—thats the key.

“If, for whatever reason, youve decided that you need to sell that property, you can want what you want in terms of a sale price, but the market will never pay what the market prepared to pay.”

At the end of the day, it isnt about your personal desires or your financial goals, but the property’s true worth.

Mr Pressley said: “The buyer doesnt care what you want, what your debt is or anything like that. What is it worth?”

In order to determine the value of your property, he strongly encouraged doing due diligence and seeking the help of a good agent, where appropriate.

Following this step, you may also engage an agent to find out how you can improve your property before putting it up on the market.

“It doesnt mean [that] the best and quickest way to sell a property is to always cosmetically improve it and tie it all up, but you need to go through that structure process for your property,” Mr Pressley explained.

The buyers agent also put emphasis on the importance of crafting a good marketing campaign, which will depend on your property’s worth and location, as well as determining the best avenue to sell, whether through auctions, private treaties or tenders.

Selling in regional markets

Is it going to be harder to sell in regional markets?

A lot of Australians assume that going regional means having to deal with more risks, but Mr Pressley said that it does not make a lot of difference where you are.

In fact, PerthPerth, TAS Perth, WA, which is one of Australia’s biggest cities, experienced three years of decline. Sydney and Melbourne also had price declines years ago, and so did Brisbane, the expert said.

According to him, in terms of property markets, anything can go forward or backward, with or without warning.

Mr Pressley highlighted: “Capital cities and regionals — theres risk in both. There's risk in investing. If youre not prepared to take any risk, dont invest.”

For him, the best markets are characterised simply by their potential for growth, which can be determined by keeping an up-to-date knowledge about fundamental indicators, such as the area’s economy.


Tune into Simon Pressley’s Q&A episode on The Smart Property Investment Show to learn more about property sales and the risks and advantages associated with a regional property investment.



A listing refers to property available for sale.


A listing refers to the agreement that gives an agent or broker the right to handle the sale of a property and receive a fee or commission for their services.


Property refers to either a tangible or intangible item that an individual or business has legal rights or ownership of, such as houses, cars, stocks or bond certificates.

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A simple key to attract buyers to your property listing
Key to attract buyers, property listing, property market
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