Data, data, data!

Data, data, data!

By Jay Anderson | 03 September 2018

With what seems like a never-ending supply of readily available information – whether it be from research reports, data and statistics surrounding the Australian property market, how does one begin to decipher what’s relevant?

What information do I look for when it comes to identifying an investment grade area and giving the green light to purchase an investment property you might ask?

As a buyer’s agent and a long-term property investor, I place a high importance on the fundamentals that influence both capital growth and rental demand.

At the highest level, I look at three core fundamentals:

Population growth: Excluding retirement havens, single industry towns and noting areas that may be experiencing a temporary spike in population due to a one-off event, i.e. workers moving temporarily into an area for the construction of a major project.

Infrastructure spending: Federal, state and local infrastructure projects in the area.

Employment: Unemployment rates and new job creation numbers.

Once an area that meets these criteria is identified, I then focus my attention to local economic and property-specific data, including, but not limited to:

  • Diversification and overall health of the local economy;
  • Consumer sentiment;
  • Demand (each suburb has to currently be or will soon be a desirable place to live through gentrification);
  • Improvements (planned, underway or recently completed); and
  • Property metrics – vacancy rates, days-on-market, previous property cycles, renters/owner-occupiers split, stock on market, auction clearance rates, income v debt ratios and rental yields.

Obtaining this information is vital as each of these factors can affect the property market, and ultimately your investment, in a different way.

Once an area is discovered and has passed the above metrics, I then start building what I call the “golden triangle” of an area, which is essentially the prime investment area of that given location.

I identify the “golden triangle” by looking at zoning, dwelling types, identifying the pockets that have a higher concentration of owner-occupiers & higher-income earners, marking local area amenities, public transports options and areas that may have higher social housing density.

The final piece of the puzzle for me is the actual asset selection. The reason for this is that, in my research, all of the above-listed points have a greater influence on the overall property performance than the actual property itself. Sure, the property needs to meet certain standards and be able to appeal to the masses and not the minority while having a certain level of scarcity, but it really comes down to the old adage “location, location, location”.

With so much data to look at, be careful you don’t get stuck in “analysis paralysis” which can happen when over-analysing a decision to a point that action is never taken. As a perfectionist, I learned the hard way early on in my investing journey, but I came to realise that every option has its pros and cons. What I discovered was that it is important to have a clearly defined strategy, a systematic process to follow and then have the ability to execute when a deal presents itself.



An agent is a real estate professional licensed to guide property buyers and sellers with their transactions.


An agent is a person authorised to act as a representative in the selling, buying, renting, or management of a property.


An agent is a person authorised to act as representative in the selling, buying, renting or management of a property.


A population is a group of individuals who are inhabitants of a particular location, region or country.


Property refers to either a tangible or intangible item that an individual or business has legal rights or ownership of, such as houses, cars, stocks or bond certificates.

About the author

Jay Anderson

Jay Anderson

Jay Anderson is a property strategist, buyer's agent and property advisor at Jay Anderson Property.

Fuelled with passion, driven by research, backed by results, Jay's goal is to provide long-term support, solutions and education to ensure his clients develop a sophisticated, expansive and prosperous property portfolio. With this in mind, he undertakes each investment process with a focus on results, extensive research and intelligent decision-making.

Jay works to understand the 'bigger picture' for each and every client, to help you achieve your broader... Read more

Data, data, data!
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