Don't hold off selling in Winter

By webmaster 15 May 2012 | 1 minute read

Investors waiting until the summer or spring months to flip their property should not rule out putting it on the market in winter, according to a leading real estate agency.

Don't hold off selling in Winter

While buyers generally hold out selling until the warmer months, the average 20 per cent less sales in winter is more reflective of less stock on market than fewer keen buyers, Raine & Horne’s CEO Angus Raine said.

"Typically, owners tend to hold out for a spring sale, as the collective wisdom suggests that a home will present better in the warmer months,” Mr Raine said.

"However this isn't always true, and in many cases the cooler months enable a property to show off its very best features."

By considering selling sooner, investors also reduce any unnecessary holding costs from waiting to put the property on the market.

Properties with a lot of natural light are those that will fare best in winter, he said.

Ken Mongan, principal of Raine & Horne Dubbo, said that selling in winter when fewer properties are on the market means that there will be less competition between properties.

"The problem with selling in spring is that everybody has the same idea," Mr Mongan said.

"Ideally, winter is a better time to sell because you are competing with 15 to 20 per cent fewer homes on the market."

Don't hold off selling in Winter
Don't hold off selling in Winter
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