5 'keys' to successful property investment

With vacancy rates low and property prices on the rise, property investment can be a lucrative investment strategy – provided it is done well.

bob korver

Blogger: Bob Korver, owner, Mortgage Choice Eight Mile Plains

A majority of Australian investors are motivated to buy property for financial reasons, new data has revealed.

According to Mortgage Choice’s 2015 Investor Survey, 76% of investors said they bought their investment property to ‘set themselves up financially for the future’.

So long as Australians buy the right investment property, property investment can be a great way for someone to future-proof their wealth.


Of course, finding the right investment property can seem like a daunting task – especially for first-time buyers. To make the process easier, it is important to know what key factors all investment properties should have.

To help Australians hunting in the market, Mortgage Choice has revealed the ‘keys’ to successful property investment:

Location, location, location: According to the Investor Survey, 59% of investors believe purchasing in the right suburb and street is a key factor when choosing a property. Indeed, buying a property that is ideally located is imperative as it can help ensure you always have tenants and achieve strong capital growth.

Revisit finances: Most people realise that establishing a finance strategy is an important first step to buying property. However, some buyers fail to revisit that strategy during the house hunting process – which can take longer than six months. While you may have been pre-approved for finance earlier in the year, recent changes to investment lending policy and pricing may affect your ability to finalise your finances come settlement. Remember to keep your finance strategy front of mind and to double check any financial advice you've received before placing an offer on a property.

In demand: Buying an investment property that is close to things like public transport, restaurants, cafés and educational institutions is always a good idea as it will help ensure you earn top dollar and keep the property occupied. Tenants love to be close to the action, so it's important to ensure your investment property is as well.

Know your numbers: Do your research on population growth, average rental income and vacancy rates, in the areas that interest you. The more you know your numbers, the easier it will be to buy a property that meets your needs.

Repairs and renovations: Keep your eyes peeled for any maintenance or renovations a property requires. From the first inspection it is important to weigh up quick and easy fixes, which will boost your rental income or capital growth, over those that will be more costly and timely.

Table: Key motivators

Read more: 

Hidden tax boosting property values

Tough times set to continue

The other type of property investment

ASIC strikes again

Investors need to reconsider tenant expectations



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