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Stop losing money: The critical role of property managers in investors’ portfolios
In this episode of The Smart Property Investment Show, Phil Tarrant sits down with Jonathan Bell, founder of Housemark, to discuss the evolving role of property management in Australia.
According to Bell, property managers often form the longest-lasting relationship an investor will have in their journey, making their role critical to portfolio success.
Since founding Housemark in 2019, Bell has grown the company to manage 3,500 properties across Queensland and Victoria, focusing exclusively on property management rather than sales.
He stresses that investing in people, training, and processes allows agencies to retain top talent and deliver superior service to landlords and tenants.
Technology and economies of scale are key to Housemark’s efficiency, enabling innovative solutions like roaming property managers and dedicated investment services.
Bell also emphasises the importance of treating investment properties like a business, balancing rental yields with tenant satisfaction to maximise returns.
Looking ahead, Housemark aims to manage 10,000 properties across five locations while elevating industry standards and promoting property management as a respected profession.
For investors, this duo underlines that a proactive, knowledgeable property manager can directly impact portfolio performance, yields, and long-term success.
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