How to ‘buy right’

How to ‘buy right’

How to ‘buy right’

By Marion Mays | 13 January 2017

Property investing has definitely got its upsides and its downsides, talk to any property investor and they will tell you that there is as much opportunity as there are pitfalls. Now, the skill lies in navigating these in your favour in order to make your property investing most profitable.

The most common words of wisdom heard from those that do well with their investments are; buy with your head, not your heart; and the profit is in the purchase.

This is where most investors and especially those new to property investing, go wrong. Most tend to treat buying an investment property just like buying their home, which translates to an emotional buy. Come to buying right, this is where most go about it the wrong way too.

Commonly, we tend to look at agents’ windows, websites and the big property portals for suitable properties to find an investment. Yet, there are other ways to go about it if you want to buy with the added value of either having fast capital gain, scope for improvement, sub-division or even development potential.

Ultimately, when we want to buy any other product at the best price, we look at ways to buy from those that need to sell, how we can get it at a reduced price; buy it at wholesale or direct from the producer. Come to property, most investors look only at the retail end, which in most cases means that they are paying a premium price to begin with.

‘The biggest profit is made at the point of purchase’, I have been told too many times from successful investors to ignore.

With many years in the finance, lending and property investing industry, I get what they mean. I have spent enough time interviewing them to learn just how one can go about it in a smarter way, which means getting into the market better and having a better performing investment. Yet, most inexperienced investors don’t.

Just like a personal trainer at the gym, or a life coach for your career development, a property investment mentor is there to help you to understand and navigate the ins and outs of property investing, work out the best strategy for your circumstances and goals, and support you in structuring and buying right when you are ready to purchase.

It surprises me how many new investors make some of the most common mistakes and all too often costly ones, mostly when they buy.

While, there is a myriad of resources and information available in the market to identify the best areas and spots to invest in, many newer investors tend not to know how to use this information in the best way, how to buy right, and often end up making costly mistakes.

Here are five key tips on property investing:

- always look at high-demand location, such as in close proximity to public transport, work centres, shopping, good infrastructure and education
- Get pre-approval of your finance, allow for some flexibility and don’t over-extend yourself
- for an investment, let the numbers do the buying (head), not the heart (emotions)
- speak with a professional versed in property investing about how best to structure your investment, i.e. buying it in a trust or entity rather than your own name, using your superannuation/SMSF etc.
- do thorough due diligence and look at growth patterns and history before you buy, making your decision based on facts rather than word of mouth

Too often I find people are buying investments based on hear-say and second-hand news, which often means that there is a lack of facts and thorough research or they are buying in areas that are already ‘old news’ in which case they are likely to pay a higher price and already diminish their investment’s gain right from the start.

Buying right, does make all the difference. It is important to remember that wherever you buy, even when you are buying off-the-plan, that ultimately the agent is selling for the vendor/developer and the aim is not to help investors to buy right, but to sell them a property. Many investors forget this is the underlying principle when they start looking at properties.



An investment is an asset or item purchased with the expectation that it will generate income or appreciate in value in the future.


Property refers to either a tangible or intangible item that an individual or business has legal rights or ownership of, such as houses, cars, stocks or bond certificates.

About the author

Marion Mays

Marion Mays

Marion Mays is the founder/director of Thalia Stanley Group, a property investing mentoring firm assisting clients to find the most effective investment strategies for their circumstances, and guiding them to building financial security through... Read more

How to ‘buy right’
How to ‘buy right’
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