A new Tinder-style leads platform has found its way to the market, offering owners a private way to search for a desirable real estate agent, in their own time and at their own pace — all for free.
Bricks + Agent is an anonymous platform where property owners review and invite an agent to put forward a proposal. Owners can also use the platform to chat online and to voice or video call anonymously to get to know the agents that interest them.
Co-founder Jon Stul said that the vendor’s peace of mind comes in knowing their details won’t be released until they are ready to share their information.
He also said that the days of waiting at home for agents to visit are dwindling.
“Vendors don’t want the hard sell or to have to be at home for people trawling around their homes or door-knocking at all hours,” he said.
Mr Stul said that Bricks + Agent is giving agents the ability to showcase their worth.
“They can post a profile with video too if they choose and the points they want to get across to vendors.
“There is also the ability to link to external ratings sites and sales evidence of their choice.”
He also said that the platform allows owners to bypass advertising costs.
“Commission is only displayed once the vendor has read all this information and decided to shortlist the agent. Once this occurs, the agent can initiate a chat through the platform to progress the relationship.
"We have deliberately omitted marketing costs to sell or lease the property. As we feel this is something that varies vastly from property to property and agent to agent, we want this to be part of the discussion between agent and owner.
“If a vendor’s motivation for choosing an agent is based solely on the commission they pay, they will usually find one of the low-fee operators without going to the effort of comparing agents.”
Vendors can use the platform for free, while agents pay a once-only fee of $49.95 plus GST each time they submit a proposal to a vendor.