One of Australia’s most popular property platforms has been ranked as the top brand improver among Millennials in Australia.
The YouGov BrandIndex Word of Mouth ranking has found that realestate.com.au’s experiences and video-led content across web and social resonate most strongly with the country’s largest and most technology-savvy generation.
The index looks at the top brands for word of mouth among Aussie Millennials, including brands like carsales.com.au, Yahoo7, Kmart and Flight Centre.
For the ranking, YouGov BrandIndex screened 1,500 brands for “positive buzz” and asked respondents: “Have you heard anything positive about the brand in the last two weeks, through advertising, news or word of mouth?” Brands with low response volume were eliminated.
The qualifying brands were then ranked on Word of Mouth scores, asking respondents: “Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online or through social media)?”
From 2016 to 2017, realestate.com.au jumped 13 points on the index to be ranked the top brand improver among Australia’s Millennial generation, aged 18 to 34 years old.
Realestate.com.au executive general manager - media Elizabeth Minogue said that this is an important accolade to win for the platform.
“Realestate.com.au is clearly capturing the attention of Millennials, who are far and away the most tech-savvy and highly engaged generation,” the EGM said.
“Finding the perfect home is one of the most important things we do in our lives. Our focus is on providing an experience which has a positive influence on someone’s property journey, whether that’s looking for somewhere to buy, to rent, or even looking for inspiration to create their dream space.”
“This ranking clearly demonstrates that realestate.com.au is helping Australians, and in particular Millennials, find a place to call their own,” Ms Minogue said.
Ms Minogue also said that realestate.com.au has targeted Millennials as a focus in its ongoing content and social strategy.