‘Technology can’t solve things on its own’

By Emma Ryan 11 March 2020 | 1 minute read

Despite the benefits technology provides to the property market, a shift in mindset is needed to truly realise its importance.

Business man in front computer

Speaking to Smart Property Investment as part of the proptech special, Yabonza’s Mark Trowell and Heidi Guenther shared how those operating in the real estate space need to look to technology as a win, rather than a detriment to their business.

“The classic example is the taxi versus Uber solution. As soon as someone migrates to an Uber, how many go back to a taxi? Not many,” Mr Trowell said.

“Once you’ve made that transition, you rarely come back. [Rather than fearing it,] people need to utilise it; instead we’re still seeing some backlash.”

This is compounded by many of the more traditional agencies who appear to have a fear of digital disruption and offer not to take advantage of technology, despite some of the younger or new-to-industry agents realising its potential, according to Mr Trowell.


“You’ve got an issue of how do you push for it?” he said.

“If I’m a local agent at Century 21 and I’m sitting there, what do I do? My sphere of influence is my capital, I can’t get outside my geography, so I can’t make the change I want to make.”

Ultimately, Mr Trowell said: “Technology can’t solve things on its own”, with business models needing to adapt in order to truly feel the flow-on effects.

See more of our proptech coverage here:



An estate refers to the assets a person owns at death that could be used to pay their debts, including all personal property, real property and other liquid assets.


An estate is the value of an individual’s net worth including assets, properties, financial securities and other valuable assets.

‘Technology can’t solve things on its own’
Business man in front computer
spi logo

Get the latest news & updates

Join a community of over 100,000 property investors.

Check this box to receive podcast updates

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.