Award-winning buyer’s agent reveals biggest investor blunders

By Emma Ryan 18 September 2019 | 1 minute read

An award-winning buyer’s agent has provided insight on the biggest mistakes investors make when it comes to renovating property.

Amanda Gould

Speaking on a recent episode of The Smart Property Investment Show, Amanda Gould of HighSpec Properties Buyers Agents discussed the common blunders investors make during a renovation process.

The recipient of the Buyer’s Agent of the Year gong in this year’s REB Top 50 Women in Real Estate ranking said the first mistake is investors not understanding what their target market is.

“Look, I think the thing that people get wrong is really not working out what their target market is and knowing if you’re in a certain area, some family areas work better than if youre looking in, for example Potts Point or Darlinghurst. Youve got to have a little bit more bespoke interest. Its got to be something that people are going to remember,” Ms Gould told host Phil Tarrant.

“So, I think the biggest mistake is not knowing that market and who youre actually targeting. So, know the area that youre renovating and what sells well.


“Look at the research. Research property and see whats been selling quickly and well. And even go to high-end places and see if you can replicate that a little cheaper for the renovation that youre doing.

“You dont need to spend a fortune on a renovation to get it right, you just need to have it a little bit more bespoke and a little bit more interesting than a generic Caesarstone glass splashback, which I cant believe people are still doing. But I see it more often than not.”

However, it’s not just about knowing your market that is essential for investors to be across during the renovation process, Ms Gould said, who noted that investors also need to be in tune with what expectations are of those looking to rent and use this to create value.

“Look, if youre buying to rent [out your property], of course, it doesnt need to hit every single spot. Like, the tap doesnt need to be a really expensive, beautiful brushed metal tap. For a renter, its not too bad,” she explained.

“But still, renters can go through a number of properties on a Saturday. And unless its something that stands out, theyre not going to remember that property. So, they dont put in an application. So, something that does have a little bit more interest will either sell better or rent better automatically.”

About the author

Emma Ryan

Emma Ryan

Emma Ryan is the deputy head of content at Momentum Media.

Emma has worked for Momentum Media since 2015, and has since been responsible for breaking some of the biggest stories in corporate Australia, including across the legal, mortgages, real estate and wealth industries. In addition, Emma has launched several additional sub-brands and events, driven by a passion to deliver quality and timely content to audiences through multiple platforms.

Email Emma on: [email protected]Read more

Award-winning buyer’s agent reveals biggest investor blunders
Amanda Gould
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