Presenting your property in the best light is always the goal when it comes time to selling, but one expert has claimed that you need one thing in order to leave a lasting impression.
Mike Toweel, managing director at VitrineMedia Australia, has claimed that for the last 30 years, he has found that no matter what a person is trying to sell, property inclusive, the imagery must be perfected.
“I’m not looking to go into a place and if a house looks drab, it doesn’t look [good],” Mr Toweel said.
“No matter how good your property is, your imagery needs to be spot on, you need to have high-[resolution] imagery, you need to have really good colours, you need have all of those sorts of things working for the property, because there’s a lot of properties on the market… and to get the best out of it, it’s all about that presentation.
“The visual appeal is the number thing people are going to see. That’s the first thing they’ll see. And then you build on that afterwards.”
Don’t focus solely online
In a society with a large emphasis on online connectivity, sometimes offline presentation can be forgotten as a result, and by focusing on offline advertisements, Mr Toweel claimed that it will be able to achieve a better “bang for your buck”.
“I don’t think it’s (online advertising) anywhere near the same bang for your buck as having a lit window card or having a really nice, beautifully printed, bright, fresh-looking window card in a store front,” he said.
“You want to sell properties; I think the way to do it is position of property and photograph the property.
“It’s got to have really good visual appeal before anything else.”
Acquiring that visual appeal can also depend on the property type at hand. While conventional methods may work for a suburban property, a unit higher up may benefit from drone photography of the property and of the local area or panoramic photography, he said.
Meanwhile, higher-end properties like penthouse apartments benefit from larger-format advertising at A1 and A2 sizes, Mr Toweel said.