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Promoted by Rent.com.au
More than one million private landlords will benefit from Rent.com.au’s (ASX:RNT) decision to waive its standard advertising fee and offer free property listings across Australia.
Through its dedicated rental property website, rent.com.au, landlords will receive greater choice, improved services and immediate solutions when selecting their next tenant.
The offer follows the company’s debut on the ASX in June and reinforces its commitment to creating a total marketplace for rental property, by enabling landlords to shift from traditional print advertising to an online listing via www.rent.com.au, as it becomes the home for renters in Australia.
The company has also successfully completed its second capital raising campaign to the value of more than $3.6 million, achieved record traffic numbers of 550,000 unique visitors to the site in October and a three-fold increase in the volume of enquiries to property, agents and landlords. These key milestones significantly strengthen its position to launch into the next dynamic phase of growth and commercialisation in 2016.
Rent.com.au’s sustained growth in the rental sector is taking place amidst a growing trend towards renting as a lifestyle choice for millions of Australians, which currently stands at a national average of around 30% and is predicted to reach 40 and 50%, as evidenced in other countries.
Founder and CEO, Mark Woschnak, said the decision signals a major turning point from the traditional way in which landlords advertise and gives landlords the ability to attract quality tenants, along with the flexibility of listing their property immediately, or booking a future date, when their rental property becomes available:
"Landlords no longer have to be invisible,” said Woschnak. “We are creating the total marketplace, which gives greater choice for renters and better services for landlords. It's just like carsales.com.au and seek.com.au have done in their respective industries where they brought together the professional industry participants and private listers.
“Even though 46% of the rental property market is managed privately, landlords are significantly under-represented online and have previously relied on expensive and limited print media options, where a single 8 line ad placement can cost hundreds of dollars.
“We're simply making it easier to advertise online and find suitable tenants as quickly as possible, by providing a dedicated and secure national rental property site with 24/7 access, photos, unlimited edits and full flexibility to leverage the value of their investment property.”
“Private landlords will also benefit from access to the range of value-add data and knowledge services to assist in the effective advertising of their investment property, such as RentReports, RentCheck and RentQuotes, which allows landlords to obtain immediate and multiple property management quotes from local agents serving their area.
"With the vast majority of landlords currently unable to list on real estate agent sites and still using traditional print media, renters have also been missing out on seeing the full picture of available rental accommodation options.
“By integrating landlord and agent listings, we're firing up our commitment to renters, providing a total marketplace to deliver the widest choice of rental properties in one easy, nationally branded site. This simple solution will benefit every landlord, property manager and renter in the country."
The new initiative by Rent.com.au has been welcomed by national industry leaders as being a timely and innovative step towards balancing the rental property marketplace and is available for a limited time only.
You can redeem a $100 gift card once accepted by the property manager.
Landlords are invited to list their properties for free at rent.com.au.