Buying

Rent.com.au property listing upgrades deliver strong results for private landlords

Promoted by Rent.com.au

 

With rental vacancies increasing across most parts of Australia, increasingly competitive rental prices are encouraging landlords to look for improved and faster ways to fill their vacant rental property and secure their rental income.

According to Rent.com.au, Australia’s number one website dedicated to rental properties, private landlords who are improving the quality and positioning of their ad through a features listing upgrade, are receiving a 700% increase in views to their property, based on internal comparison statistics.

National Landlord Services Manager, Zoran Tomich, highlighted that the overall aim of a successful rental vacancy listing is to obtain a high quality tenant as quickly possible. The best way to achieve this is to generate a higher number of enquiries, through a professional and informative listing:

“Placing priority on the overall quality and integrity of the ad from the outset and creating a professional presentation that is well considered, is fundamental to success.  Whilst we provide an opportunity for all landlords to list for free via rent.com.au, a strategic upgrade can have an immediate and positive effect for landlords requiring quick results in a competitive market.

“Making an ad stand out from the rest with an $80 upgrade package via rent.com.au, is well worth every cent and equates to less than the cost of one day of lost rental income for many property investors, “ said Tomich.

‘Larger images, more photos, highlighted listings and superior site positioning will generate a greater level of interest through more prominent exposure to our unique and growing renter audience.

“In addition to our free and upgraded listing options, Landlords can also benefit from a range of additional value-add services including RentReports and RentQuotes to reduce risk, ensure maximum return on investment and facilitate the entire process.

“There are a wide range of services and tools available to ensure positive outcomes for landlords at all stages of managing their property investments and I urge a proactive and strategic approach from day one.”

Rent.com.au’s sustained growth in the rental sector reflects a national trend towards renting as a conscious lifestyle and investment choice for millions of Australians.

The company is progressing strongly towards full commercialisation of its popular website, surpassing its initial forecasts in building unique visitor numbers, growing listings content from property agents and non-agent landlords and in offering a suite of products aimed at renters, property agents and private property owners.

Landlords can list for free, or obtain a feature upgrade listing via rent.com.au.

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About the Blogger

Rent.com.au

Whether searching for a new place to live or looking for a tenant for your property investment, – rent.com.au will help you find the right place or the right tenant, quickly, efficiently and effectively.

Rent.com.au (ASX:RNT) is Australia’s leading dedicated rental property website and delivers a single marketplace for renters, agents and landlords.

Focusing exclusively on the rental market for Australia’s growing number of renters (approximately 7 million, or 30 % of the population), rent.com.au is today ranked one of the top 10 property websites in the country and is solely focused on delivering excellent services for renters and marketers of rental properties.

Rent.com.au is not a rental property manager. It accepts enquiries from all listers of rental properties, including real–estate agents, property managers, private landlords, developers, builders, retirement services and universities. By ensuring its wide availability, rent.com.au provides renters with the widest possible choice in one, convenient location.

The site also features a number of exclusive and industry-first product developments, including RentBond, RentConnect, RentCheck and RentQuotes, further assisting renters, agents and landlords to simplify the renting process.

As increasing numbers of Australians choose renting as a conscious lifestyle and investment choice, rent.com.au is set to become the home for renters in Australia.

Rent.com.au was established in 2007 by experienced property and new media entrepreneur, Mark Woschnak and listed on the Australian Securities Exchange in June 2015.

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podcast

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  ["title"]=>
  string(51) "Boost for investors as app sets up off-site bidding"
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  ["introtext"]=>
  string(144) "

Property investors are now able to identify and bid on auctions remotely using a new live-streaming functionality launched by Gavl.

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Called “Request an Auction”, the new functionality enables users to watch and bid on any Sydney or Melbourne auction remotely.

Through Gavl, prospective buyers are now able to register to bid on their preferred auction. The platform will obtain permission from the listing agent and confirm within 48 hours.

Vendors can also request to have their auctions broadcast to a larger buyer audience.

Co-founder Joel Smith said that auctions streamed on Gavl attract 47 per cent more viewers than traditional ones.

He said that Request an Auction will be valuable for remote buyers.

“Buyers are able to have Gavl attend any auction they nominate, so they will never have to miss out on an opportunity due to logistical complications in physically attending the auction.

“Vendors, too, have the opportunity to directly book an auction with us, so they can open up their event to buyers all around the world. With more potential buyers, they’re giving their property the chance to receive more bids and maximise their sales result.”

Mr Smith said that prior to the Request an Auction app, buyers were limited to what they could achieve through the Gavl technology.

Gavl is a live-streaming and bidding platform for real estate auctions.

Mr Smith said that it has streamed more than 6,000 auctions, which have achieved 3.5 million views from 50 countries.

Gavl’s Request an Auction function is currently being offered in Melbourne and Sydney only.

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Boost for investors as app sets up off-site bidding
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Having to split her time between Hong Kong and her original base of Sydney has not slowed Julia Tita’s goal of building a high-performance Australian property portfolio. Instead the resulting alterations to her strategy have positively impacted her investing success.

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Having recently purchased her 6th property, Julia joins host Tim Neary to discuss her journey, share her ups and downs over the years, and reveal her thoughts on why some properties are better than others.

Julia also explains why she no longer makes a move without the help of a buyer’s agent, why working with a strong team of specialists is extremely important and discloses her long-term property ambitions.

If you like this episode, show your support by rating us or leaving a review on iTunes (The Smart Property Investment Show) and by following Smart Property Investment on social media: FacebookTwitter and LinkedIn.

If you have any questions about what you heard today, any topics of interest you have in mind, or if you’d like to lend your voice to the show, email [email protected] for more insights!

RELATED AREAS OF INTEREST:

Why is Australian property so unaffordable?
Brisbane infrastructure attracts international interest
Going global
Australia desirable to foreign investors

AREAS MENTIONED:

Eagleby
Charters Towers
Townsville
Brisbane
Paddington
Sydney
Orange
Melbourne 
Glen Iris
Bondi

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How a move to Hong Kong impacted Julia’s Australian property goals
object(stdClass)#1189 (52) {
  ["id"]=>
  string(5) "18159"
  ["title"]=>
  string(88) "‘Common’ referrer practice of being paid on both sides of the fence coming to an end"
  ["alias"]=>
  string(82) "common-referrer-practice-of-being-paid-on-both-sides-of-the-fence-coming-to-an-end"
  ["introtext"]=>
  string(246) "

The practice of property investment firms sharing undisclosed kickbacks among the supply chain involved in development sales will be outlawed in NSW on 1 July this year under the Real Estate Reform being handed down by regulators in NSW.

" ["fulltext"]=> string(2238) "

Property commentator and valuer, Suburbanite’s Anna Porter, said the reform will address conflicts of interest.

She said they arise when a mortgage broker, accountant or financial planner receives part of the commission from the property firm, who receive their fees from the developer or seller.

“This puts the broker into a position by which they are being paid on both sides of the fence,” she said.

“Until now this has been a grey area and there was nothing stopping this practice.” 

Ms Porter said this has been a common practice in the industry.

"Some well-known mortgage broking firms openly admit to receiving $5,000–$10,000 per referral in their pocket.”

She also said this process has been going on for decades.

"Property investment firms commonly pass some of their commission on to the mortgage broker, accountant or financial planner as a reward to them for passing on the referral. This means that many brokers or financial service providers are making significant amounts of money just to refer on to a property firm, often totalling hundreds of thousands of dollars a year," Anna Porter said.

Ms Porter said the Property, Stock and Business Agents Amendment (Property Industry Reform) Bill 2017 will be in force from July this year, and will prohibit this practice unless the broker or referring partner also holds a real estate industry license.

"Under the new laws, if the broker takes a referral fee from the property firm, they will have to be a licensed real estate agent and also hold a corporation’s license,” she said. 

“Subsequently, every transaction that they receive a referral fee from, they will be putting their license up against the transaction and taking full liability for the conduct, practices and outcome of that transaction, even if they have little to do with the transaction; they are a party to it financially and therefore take as much risk as everyone else in the transaction.”

Mr Porter said where a referrer holds a real estate license, and receives a part of the sale commission, they may find themselves in breach of the ethical requirements under the act.

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‘Common’ referrer practice of being paid on both sides of the fence coming to an end

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